Why Social Networks (Facebook, twitter, bloggers) are the Keys to book promoting
The answer to why Social Media Networks are so important to promoting a book lies in the ever-changing global technological landscape. Before the Internet, books were produced and sold in a very limited funnel of distribution. Now, books are produced and sold in many formats, including electronic versions and across the Internet.
Social media has created one of the most efficient means of interaction and communication on a mass global scale. Without the Internet, I had all local friends. I now have friends in Italy, Australia, Canada, United Kingdom, Greece, Korea, and all over the United States. But social media means more than that when the topic of promotion arises because social networks amplify any message. It’s like the old multi-level marketing concept adapted to word-of-mouth.
Any time you share a message and then the people in your social network interact or share it, your message increases its reach in ways regular word-of-mouth can’t begin to touch, in part because it’s so fast. A message, good or bad, can go viral in seconds. In a similar fashion, bloggers are the standard bearers of the book world, leading the charge in content creation for literature. Over time, they gain followers who hang on their every word and when they post their reviews, the followers drink in the message, good or bad… and then proceed to share it widely. But being readers themselves, those same followers also follow the bloggers to find their next reads.
So for authors, social media is invaluable as a promotional tool. There’s no substitute for face-to-face communication like there is at book signings and conferences. But it’s difficult to beat the reach of social networks. Without them, there’s no way for me to reach my fans in Greece, Italy, United Kingdom, Australia, et al.
Chris Ledbetter is an award-winning author of short fiction and novels for young adults. “Jason’s Quest,” a short story retelling of the Jason and Medea Greek myth was published in the anthology, Greek Myths Revisited. His first full-length novel, Drawn earned him two awards, Library of Clean Reads Best YA 2015 and Evernight Publishing Readers’ Choice Award Best YA 2015, as well as a USATODAY “Must Read” recommendation. His second novel, Inked, concludes that duology. The Sky Throne is his newest young adult novel.
He’s a proud member of SCBWI (Society of Children’s Book Writers and Illustrators) and a strong supporter of the Need for Diverse Books. He now writes and lives in Wilmington, NC with his family, including three cats.
Chris Ledbetter grew up in Durham, NC before moving to Charlottesville, VA in 11th grade. After high school, he attended Hampton University where he promptly “walked-on” to the best drum line in the CIAA. And, without any prior percussion experience. He carried the bass drum for four years, something his back is not very happy about now.
After a change of heart and major, he enrolled in Old Dominion University and earned his degree in Business Administration. He’s worked in various managerial and marketing capacities throughout his life. While teaching high school for six years in Culpeper, VA, he taught business management, business law, marketing, and sports marketing, and also coached football.
As a self-described, young reluctant reader, he writes young adult stories specifically to reach other reluctant readers.